About Us
Native Threads - The Real Thing
Native Threads products are the real thing. As one of Indian Country's only Native-owned and operated clothing companies, Native Threads has been planting seeds and building a loyal family of customers throughout North America since 1990. Through grassroots efforts, such as powwows and direct sales, our seeds have taken root.
Today, we sell our products in Casino Gift Shops and tribal cultural centers throughout North America. Brand awareness continues to grow, boosting demand for Native Threads products.
After more than a decade in business, Native Threads has emerged as Indian Country's premier apparel brand. Native peoples embrace our products and company for all the right reasons.
Our designs are contemporary, yet the messages are very traditional, cultural, and conscious of the social, political and economic current trends that affect Native peoples. By combining these elements, our clothing helps give Native people clarity on who they are in this place and time. By providing constant reminders about our past, our products help bring to the surface the pride we carry inside of us.
Extensive Product Line
Because our extensive and growing line of apparel and accessories, Native Threads has become the preferred clothing supplier to Casino Gift Shops, cultural centers and other specialty retailers that cater to Native peoples.
The company's product line has expanded to include tee shirts, collared sport shirts, sweat shirts, jackets, specialty shirts and sweats for women and children, ball caps, shorts, and various accessories.
What's on the Horizon for Native Threads? Although we have made huge strides of growth and progress in the last 10 years, we feel that Native Threads is at the early stages of its journey.
We have more seeds to plant, more paths to explore, and more questions to answer in life's Great Mystery.
Our ultimate goal is to make Native Threads a household name within the Native American community.
Putting an End to Stereotypical Indian Art
Before Native Threads' arrival, the graphics on Native American inspired clothing lines featured an abundance of outdated stereotypes. That's because many of those products were those designed and created by non-Indians.
As an Indian-owned and operated company, Native Threads is connected both culturally and spiritually to the Native American Community. This connection is clearly visible in our products. As a result, our contemporary and colorful artwork and messages are being profoundly woven into the fabric of America.
Native Threads clothing is fashion - with a purpose. That's why the appeal of our brand extends beyond the Indian community and carries more social value than typical corporate "logo" wear, such as the Gap, Tommy Hilfiger, and Polo.
From the Reservation to the Big City
In the 1960s, life in the Isleta Del Sur Pueblo (near El Paso, Texas), was an endless struggle proud people caught straddling two worlds trying to earn a living with very little opportunities, while trying to cope with the pressure to adapt to the ways of modern society.
Although my family moved from the reservation when I was very young, I grew up understanding the cultural and economic hardships of contemporary Native Americans.
The world around us continues to change, but the ancient philosophy of our people remains: To coexist in balance with the land and all its great gifts; to place the needs of our community before the needs of individuals; and to respect the needs and rights of our neighbors. This is our legacy.
For our people to have a future, our rich cultural history must be a preserved and woven into the lives of future generations. The spirit lives. And that's the most important message Native Threads can communicate to indigenous peoples.
Native Pride
Native Threads' Mission:
Native Threads exists to promote and preserve our Native American culture and tradition through original, contemporary clothing designs and to spread goodwill and prosperity among all whom cross our path.
At Native Threads, we believe every Native American can make a difference when it comes to preserving our culture. With each step we travel down our life's path, we should gain a deeper understanding of our ancestors and how they revered the Earth Mother and all her gifts.
We are nature's children. Let us not forget that our world was once a wide open territory brushing up against heavens, untouched by machines and technology, and far removed from the trappings of modern civilization.
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